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~person:"Flavián Blanco, Carlos"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Beziehungsmarketing
Konsumentenverhalten
Social Web
Social web
19
Consumer behaviour
16
Virtual reality
8
Virtuelle Realität
8
Viral marketing
6
Virales Marketing
6
Relationship marketing
4
Confidence
3
Holiday behaviour
3
Internet marketing
3
Online-Marketing
3
Tourism industry
3
Tourismuswirtschaft
3
Urlaubsverhalten
3
Vertrauen
3
Customer satisfaction
2
Digital platform
2
Digitale Plattform
2
Emotion
2
Employee retention
2
Führungsstil
2
Instagram
2
Kundenzufriedenheit
2
Leadership style
2
Mitarbeiterbindung
2
Online retailing
2
Online-Handel
2
Presence
2
Spain
2
Spanien
2
Usefulness
2
augmented reality
2
eWOM
2
technological embodiment
2
AI experiences
1
AR filters
1
Advertising
1
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8
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4
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Article
22
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Article in journal
19
Aufsatz in Zeitschrift
19
Aufsatz im Buch
3
Book section
3
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English
22
Author
All
Flavián Blanco, Carlos
Kuchler, Theresa
39
Dwivedi, Yogesh Kumar
36
Stroebel, Johannes
35
Qiu, Liangfei
31
Füller, Johann
30
Bailey, Michael
29
Whinston, Andrew B.
28
Loureiro, Sandra Maria Correia
27
Hajli, Nick
26
Law, Chun Hung Roberts
26
Tan, Yong
26
Bauer, Hans H.
24
Martínez-López, Francisco J.
23
Ozuem, Wilson
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Wirtz, Bernd W.
23
Belk, Russell W.
22
Sabatini, Fabio
22
Filieri, Raffaele
21
Laroche, Michel
21
Pitt, Leyland F.
21
Rita, Paulo
21
Ruyter, Ko de
21
Hennig-Thurau, Thorsten
20
Kreutzer, Ralf T.
20
Petrova, Maria
20
Walsh, Gianfranco
20
Wiedmann, Klaus-Peter
20
Harrigan, Paul
19
Kummer, Michael E.
19
Allcott, Hunt
18
Bigné Alcañiz, J. Enrique
18
Hinz, Oliver
18
Leimeister, Jan Marco
18
Lowry, Paul Benjamin
18
Rana, Nripendra P.
18
Smith, Michael D.
18
Usman, Osly
18
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Journal of business research : JBR
7
Psychology & marketing
3
International journal of hospitality management
2
Journal of marketing communications
2
Advances in electronic marketing
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of hospitality marketing & management
1
Journal of travel and tourism marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
22
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22
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
5
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
6
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
7
Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012423251
Saved in:
8
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
9
Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos
;
Ibáñez-Sánchez, Sergio
;
Flavián …
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
Saved in:
10
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
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