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~person:"Florack, Arnd"
~person:"Hogg, Margaret K."
~person:"Kim, Jiyeon"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Werbung"
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Search: "European journal of marketing : EJM"
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Online retailing
Retail trade
Werbung
Consumer behaviour
5
Konsumentenverhalten
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3
Consumer behavior
2
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2
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2
Retailing
2
Shopping orientation
2
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1
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1
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Florack, Arnd
Hogg, Margaret K.
Kim, Jiyeon
Dahlén, Micael
3
Zielke, Stephan
3
Armstrong, Jon Scott
2
Brown, Stephen
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Delgado-Ballester, Elena
2
Du, Rui
2
Fernie, John
2
Graefe, Andreas
2
Green, Kesten C.
2
Göritz, Anja
2
Ha, Hong Youl
2
Hartnett, Nicole
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Janda, Swinder
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Kerr, Gayle
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Leeflang, Peter
2
Muthaly, Siva K. K.
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Nyilasy, Gergely
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Spotts, Harlan E.
2
Weinberger, Marc G.
2
Adhikari, Atanu
1
Akamavi, Raphae͏̈l K.
1
Alexander, Andrew
1
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Angell, Robert
1
Anselmsson, Johan
1
Aspara, Jaakko
1
Astous, Alain d'
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European journal of marketing : EJM
5
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ECONIS (ZBW)
5
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1
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
2
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
Saved in:
3
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
4
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
5
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Saved in:
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