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~person:"Foroudi, Mohammad Mahdi"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Marketingmanagement
Brand management
58
Markenführung
58
Brand image
21
Markenimage
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand architecture
16
Markenarchitektur
16
Brand
13
Markenartikel
13
Corporate reputation
12
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
7
Einzelhandel
5
Firm performance
5
Luxury goods
5
Luxusgüter
5
Retail trade
5
Unternehmenserfolg
5
Australia
4
Australien
4
Customer integration
4
Customer satisfaction
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenintegration
4
Kundenzufriedenheit
4
Leadership style
4
Marketing
4
Online-Marketing
4
SME
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Globalization
3
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17
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English
17
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Foroudi, Mohammad Mahdi
Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
29
Balmer, John M. T.
23
Keller, Kevin Lane
19
Foroudi, Pantea
13
Esch, Franz-Rudolf
12
Bang, Nguyen
11
Tomczak, Torsten
11
Urde, Mats
10
Baumgarth, Carsten
9
Laukkanen, Tommi
9
Meffert, Heribert
9
Burmann, Christoph
8
Gupta, Suraksha
7
Iglesias, Oriol
7
Ind, Nicholas
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Aaker, David A.
6
Abratt, Russell
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Dennis, Charles
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hirvonen, Saku
6
Kernstock, Joachim
6
MacInnis, Deborah J.
6
Miller, Dale
6
Mingione, Michela
6
Reijonen, Helen
6
Schultz, Majken
6
Swoboda, Bernhard
6
Wiedmann, Klaus-Peter
6
Šerić, Maja
6
Abimbola, Temi
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Langner, Tobias
5
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International studies of management and organization
3
The journal of brand management : an international journal
3
Journal of strategic marketing
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
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