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~person:"Foroudi, Pantea"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Market research"
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B-to-B-Marketing
Brand management
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Market research
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82
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78
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77
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77
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75
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75
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75
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74
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73
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47
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44
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43
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40
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40
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38
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33
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126
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72
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Foroudi, Pantea
Huber, Frank
Malhotra, Naresh K.
Burmann, Christoph
119
Esch, Franz-Rudolf
118
Baumgarth, Carsten
86
Herrmann, Andreas
85
Wiedmann, Klaus-Peter
79
Bauer, Hans H.
77
Melewar, T. C.
77
Homburg, Christian
71
Han, Heesup
70
Kumar, V.
61
Keller, Kevin Lane
58
Kleinaltenkamp, Michael
56
Ahlert, Dieter
55
Bruhn, Manfred
55
Bang, Nguyen
53
Loureiro, Sandra Maria Correia
53
Meffert, Heribert
52
Gierl, Heribert
51
Mattila, Anna S.
50
Backhaus, Klaus
49
Verhoef, Peter C.
49
Phau, Ian
46
Balmer, John M. T.
45
Pelsmacker, Patrick de
45
Romaniuk, Jenni
45
Swoboda, Bernhard
45
De Chernatony, Leslie
43
Vrontis, Demetris
43
Decker, Reinhold
42
Hollebeek, Linda D.
41
Bagozzi, Richard P.
40
Grewal, Dhruv
40
Ko, Eunju
40
Pitt, Leyland F.
40
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40
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39
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Journal of business research : JBR
13
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12
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11
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
11
SAGE library in marketing
7
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
7
Gabler Edition Wissenschaft
5
Journal of business-to-business marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
SpringerLink / Bücher
5
Psychology & marketing
4
Building corporate identity, image and reputation in the digital era
3
Conjoint measurement : methods and applications
3
Corporate reputation review
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Fundamentals of marketing research ; Vol. 6
2
International journal of hospitality management
2
Journal of marketing research : JMR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research and the development of pedagogical materials : working papers
2
Routledge studies in marketing
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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ECONIS (ZBW)
197
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1
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197
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media
marketing
and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
6
You paid what!? : understanding price-related word-of-mouth and price perception among opinion leaders and innovators
Schneider, Sebastian
;
Huber, Frank
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10013163740
Saved in:
7
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
10
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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