//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foroudi, Pantea"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Konsumentenverhalten
Theory
Werbung
Brand management
74
Markenführung
74
Markenpolitik
32
Markenimage
26
Deutschland
18
Germany
17
Markenartikel
15
Consumer behaviour
14
Corporate reputation
13
Firmenimage
13
Theorie
13
Brand
12
Marketingmanagement
12
Marketing management
11
Brand architecture
8
Markenarchitektur
8
Marketing
7
Wettbewerb
7
Beziehungsmarketing
6
Relationship marketing
6
Reputation
6
Controlling
5
Internet
5
Management control
5
Competition
4
Erfolgsfaktor
4
Mobile Marketing
4
Mobile marketing
4
Success factor
4
Advertising effects
3
Akzeptanz
3
Aufsatzsammlung
3
Balanced Scorecard
3
Balanced scorecard
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
23
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Graue Literatur
11
Non-commercial literature
11
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference proceedings
2
Fallstudiensammlung
2
Konferenzschrift
2
Arbeitspapier
1
Aufsatzsammlung
1
Lehrbuch
1
Textbook
1
Working Paper
1
more ...
less ...
Language
All
German
22
English
16
Author
All
Foroudi, Pantea
Meffert, Heribert
Burmann, Christoph
65
Esch, Franz-Rudolf
35
Keller, Kevin Lane
35
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
33
Phau, Ian
33
Baumgarth, Carsten
28
Han, Heesup
25
Bang, Nguyen
24
Bruhn, Manfred
24
Guzman, Francisco
24
Ko, Eunju
24
Sarkar, Abhigyan
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
21
Khan, Imran
21
MacInnis, Deborah J.
21
Romaniuk, Jenni
21
Sattler, Henrik
21
Hollebeek, Linda D.
20
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Wiedmann, Klaus-Peter
20
Dawes, John
19
Huber, Frank
19
Christodoulides, George
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Ahlert, Dieter
17
Dens, Nathalie
17
Kunkel, Thilo
17
Park, C. Whan
17
Pelsmacker, Patrick de
17
Bauer, Hans H.
16
King, Ceridwyn
16
Paul, Justin
16
Septianto, Felix
16
Sharp, Byron
16
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Marketing-Centrum <Münster (Westf)>
1
Münsteraner Führungsgespräch <38, 2000, Münster (Westf)>
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Journal of business research : JBR
5
Corporate reputation review
3
Meffert-Marketing-Edition
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Building corporate identity, image and reputation in the digital era
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European business review
1
European journal of marketing : EJM
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of management reviews
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Qualitative market research : an international journal
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
4
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
5
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->