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~person:"Foroudi, Pantea"
~source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Company reputation"
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Consumer behaviour
Corporate reputation
23
Firmenimage
23
Brand management
10
Markenführung
10
Reputation
10
Brand image
8
Markenimage
8
Public relations
8
Öffentlichkeitsarbeit
8
Corporate image
6
Konsumentenverhalten
6
Website
5
Corporate culture
4
Marketing management
4
Marketingmanagement
4
Unternehmenskultur
4
Brand architecture
3
Celebrity endorsement
3
Celebrity-Werbung
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Corporate logo
3
Higher education institution
3
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3
Markenarchitektur
3
Social Web
3
Social web
3
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2
Advertising credibility
2
Advertising effects
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Betriebliche Wertschöpfung
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Beziehungsmarketing
2
Brand credibility
2
Brand reputation
2
Celebrity trust
2
Confidence
2
Corporate credibility
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Customer integration
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Foroudi, Pantea
Melewar, T. C.
9
McManus, Brian
5
Swoboda, Bernhard
5
Elfenbein, Daniel W.
4
Han, Heesup
4
Rodríguez del Bosque, Ignacio A.
4
Sen, Sankar
4
Aaker, Jennifer
3
Bang, Nguyen
3
Bhattacharya, C. B.
3
Dennis, Charles
3
Du, Shuili
3
Fisman, Raymond
3
Huber, Frank
3
Huck, Steffen
3
Mogilner, Cassie
3
Paulssen, Marcel
3
Plewa, Carolin
3
Pérez, Andrea
3
Tyran, Jean-Robert
3
Alvarado-Herrera, Alejandro
2
Arli, Denni
2
Bagozzi, Richard P.
2
Berg, Bettina
2
Bezes, Christophe
2
Brunk, Katja H.
2
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2
Cham Tat Huei
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Chen, Yong
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Cheng Boon Liat
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Currás-Pérez, Rafael
2
Deb, Madhurima
2
Deitz, George D.
2
Dolen, Willemijn M. van
2
Eberl, Markus
2
Eberle, Luciene
2
Eisingerich, Andreas B
2
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2
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Journal of business research : JBR
2
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Does corporate reputation matter? : role of social media in consumer intention to purchase innovative food product
Balakrishnan, Janarthanan
;
Foroudi, Pantea
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 181-200
Persistent link: https://www.econbiz.de/10012296205
Saved in:
4
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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