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~person:"Foroudi, Pantea"
~subject:"Brand management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Schätzung
Brand image
19
Markenimage
19
Markenführung
15
Corporate reputation
9
Firmenimage
9
Consumer behaviour
8
Konsumentenverhalten
8
Reputation
8
Brand
7
Markenartikel
7
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Personality psychology
4
Persönlichkeitspsychologie
4
Place marketing
4
Standortmarketing
4
Advertising effects
3
Betriebliche Wertschöpfung
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Place identity
3
Place image
3
Public relations
3
Tourism marketing
3
Tourismusmarketing
3
Value creation
3
Vertrauen
3
Website
3
Werbewirkung
3
Öffentlichkeitsarbeit
3
Advertising
2
Advertising credibility
2
Brand competitiveness
2
Brand credibility
2
Brand loyalty
2
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Undetermined
15
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
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1
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1
Case study
1
Fallstudie
1
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English
15
Author
All
Foroudi, Pantea
Loureiro, Sandra Maria Correia
24
Melewar, T. C.
24
Guzman, Francisco
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Han, Heesup
16
Ekinci, Yuksel
15
Khan, Imran
15
Keller, Kevin Lane
14
Christodoulides, George
13
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
De Chernatony, Leslie
12
Park, Jungkun
12
Sreejesh, S.
12
Fetscherin, Marc
11
Grohmann, Bianca
11
Gupta, Suraksha
11
Kunkel, Thilo
11
Paul, Justin
11
Romaniuk, Jenni
11
Roy, Sanjit
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Hollebeek, Linda D.
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Sattler, Henrik
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
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Journal of business research : JBR
5
Corporate reputation review
2
International journal of hospitality management
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
15
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1
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10
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15
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
4
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
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