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~person:"Foroudi, Pantea"
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Search: subject:"branding"
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Brand management
33
Markenführung
33
Brand image
19
Markenimage
19
Corporate reputation
12
Firmenimage
12
Brand
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenartikel
9
Brand architecture
8
Markenarchitektur
8
Reputation
8
Marketing
6
Marketing management
6
Marketingmanagement
6
Place marketing
6
Standortmarketing
6
Beziehungsmarketing
4
Relationship marketing
4
Tourism marketing
4
Tourismusmarketing
4
Advertising effects
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Competition
3
Destination management
3
Destinationsmanagement
3
Holiday behaviour
3
Urlaubsverhalten
3
Website
3
Werbewirkung
3
Wettbewerb
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand competitiveness
2
Brand credibility
2
Brand loyalty
2
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English
40
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Foroudi, Pantea
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Melewar, T. C.
82
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Journal of business research : JBR
10
Building corporate identity, image and reputation in the digital era
4
Corporate reputation review
3
International journal of hospitality management
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of management reviews
1
International studies of management and organization
1
Routledge Studies in Marketing
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
40
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1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
3
Digital Transformation and Corporate
Branding
: Opportunities and Pitfalls for Identity and Reputation Management
Cuomo, Maria Teresa
(
contributor
); …
-
2023
-
1.
Persistent link: https://www.econbiz.de/10014493420
Saved in:
4
Fly me to the moon : from corporate
branding
orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
5
Building and sustaining personal brand : examining the effectiveness of personal
branding
in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
6
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
-
2022
how it builds customer perception of the brand; corporate architecture design and the
branding
of space and place; brand …
Persistent link: https://www.econbiz.de/10012548766
Saved in:
7
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
8
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
-
2022
Persistent link: https://www.econbiz.de/10013176411
Saved in:
9
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
10
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
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