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~person:"Forsythe, Sandra"
~person:"Jerath, Kinshuk"
~subject:"Internet marketing"
~subject:"Online retailing"
~type_genre:"Article in journal"
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Internet marketing
Online retailing
Consumer behaviour
26
Konsumentenverhalten
26
Online-Handel
12
Online-Marketing
7
USA
7
United States
7
E-commerce
6
Electronic Commerce
6
Distribution channel
5
Innovation adoption
5
Innovationsakzeptanz
5
Vertriebsweg
5
Beziehungsmarketing
4
Product information
4
Produktinformation
4
Relationship marketing
4
Advertising
3
Advertising effects
3
Bekleidung
3
Brand image
3
Brand management
3
Clothing
3
Information behaviour
3
Informationsverhalten
3
Markenführung
3
Markenimage
3
Search engine
3
Suchmaschine
3
Werbewirkung
3
Werbung
3
Brand
2
Experience
2
Information value
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Informationswert
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Markenartikel
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Mobile Marketing
2
Mobile marketing
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Article
16
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Article in journal
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16
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English
16
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Forsythe, Sandra
Jerath, Kinshuk
Dwivedi, Yogesh Kumar
16
Filieri, Raffaele
15
Law, Chun Hung Roberts
14
Dennis, Charles
13
Akram, Umair
12
Chung, Namho
12
Ko, Eunju
12
Baier, Daniel
11
Khare, Arpita
11
Pauwels, Koen
11
Rita, Paulo
11
Choi, Jeonghye
10
Ghose, Anindya
10
Kim, Minjeong
10
Kukar-Kinney, Monika
10
Paul, Justin
10
Prashar, Sanjeev
10
Rana, Nripendra P.
10
Wu, Luorong
10
Benbasat, Izak
9
Bhatnagar, Amit
9
Hollebeek, Linda D.
9
Kumar, Vikas
9
Laroche, Michel
9
Lennon, Sharron J.
9
Richard, Marie-Odile
9
Schramm-Klein, Hanna
9
Silva, Susana C.
9
Sreejesh, S.
9
Xu, Xun
9
Carlson, Jamie
8
Grewal, Dhruv
8
Hosanagar, Kartik
8
Kim, Hye-yŏng
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Rahman, Zillur
8
Ruiz Mafe, Carla
8
Sajad Rezaei
8
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International journal of retail & distribution management
2
Journal of electronic commerce research : JECR
2
Journal of marketing
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of internet commerce
1
Journal of marketing research : JMR
1
Marketing science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
16
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1
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
2
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
3
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
4
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
5
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
6
The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Dai, Bo
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010348269
Saved in:
7
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
8
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
9
Beyond adoption : sustaining online shopping
Liu, Chuanlan
;
Forsythe, Sandra
;
Black, William C.
- In:
The international review of retail, distribution and …
21
(
2011
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10008909092
Saved in:
10
Examining drivers of online purchase intensity : moderating role of adoption duration in sustaining post-adoption online shopping
Liu, Chuanlan
;
Forsythe, Sandra
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10008839768
Saved in:
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