Tanner, John F.; Fournier, Christophe; Wise, Jorge A.; … - In: Journal of Business & Industrial Marketing 23 (2008) 3, pp. 193-202
Purpose – This paper aims to present perceptions of sales executives from three countries regarding expectations for the future of the sales profession and sales position. Design/methodology/approach – Results of a thematic interpretation of in‐depth interviews are presented, using several...