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~person:"Fournier, Susan"
~person:"Lindemann, Jan"
~subject:"Brand"
~subject:"Marktforschung"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Brand
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Consumer behaviour
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Fournier, Susan
Lindemann, Jan
King, Stephen
12
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6
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Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Brands and branding
1
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
The Routledge companion to consumer behavior
1
The definitive book of branding
1
The evolution of brands : from signals of quality to storehouses of trust
1
Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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ECONIS (ZBW)
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1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Being a likeable braggart : how consumers use brand mentions for self-presentation on social media
Sekhon, Tejvir
;
Bickart, Barbara
;
Trudel, Remi
; …
- In:
Consumer psychology in a social media world
,
(pp. 23-39)
.
2016
Persistent link: https://www.econbiz.de/10011585809
Saved in:
3
Brand valuation : identifying and measuring the economic value creation of brands
Lindemann, Jan
- In:
The definitive book of branding
,
(pp. 253-271)
.
2014
Persistent link: https://www.econbiz.de/10010417805
Saved in:
4
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
5
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
6
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
9
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
10
The financial value of brands
Lindemann, Jan
- In:
Brands and branding
,
(pp. 26-44)
.
2009
Persistent link: https://www.econbiz.de/10003829786
Saved in:
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