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~person:"Fournier, Susan"
~person:"Mittal, Vikas"
~subject:"Ethics"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Fournier, Susan
Mittal, Vikas
Bronnenberg, Bart J.
5
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
7
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1
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
2
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
3
Learning to play in the new "share economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 125-129
Persistent link: https://www.econbiz.de/10009777915
Saved in:
4
Markenführung in der "Share Economy"
Fournier, Susan
;
Eckhardt, Giana M.
;
Bardhi, Fleura
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
11
,
pp. 90-97
Persistent link: https://www.econbiz.de/10010193184
Saved in:
5
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
6
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
7
Brand value and asset pricing
Fehle, Frank
;
Fournier, Susan
;
Madden, Thomas Justin
; …
- In:
Quarterly journal of finance & accounting : QJFA
47
(
2008
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003753474
Saved in:
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