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~person:"Franses, Philip Hans"
~person:"Häusler, Eduard"
~person:"Malhotra, Naresh K."
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
~subject:"Social web"
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Direct marketing
Social web
Theorie
68
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68
Marktforschung
62
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57
Marketing
54
Marketing theory
40
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40
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38
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37
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36
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32
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31
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29
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29
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26
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24
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19
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18
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16
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15
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14
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Franses, Philip Hans
Häusler, Eduard
Malhotra, Naresh K.
Tapp, Alan
Wirtz, Bernd W.
Kreutzer, Ralf T.
30
Dwivedi, Yogesh Kumar
22
Loureiro, Sandra Maria Correia
19
Ozuem, Wilson
19
Hajli, Nick
18
Harrigan, Paul
18
Holland, Heinrich
18
Law, Chun Hung Roberts
18
Filieri, Raffaele
17
Mann, Andreas
17
Martínez-López, Francisco J.
17
Agnihotri, Raj
16
Rita, Paulo
16
Karjaluoto, Heikki
15
Stephen, Andrew T.
15
Haenlein, Michael
14
Krafft, Manfred
14
Pitt, Leyland F.
14
Schweidel, David A.
14
Bigné Alcañiz, J. Enrique
13
Hennig-Thurau, Thorsten
13
Hollebeek, Linda D.
13
Vrontis, Demetris
13
Belz, Christian
12
Burmann, Christoph
12
Donkers, Bas
12
Füller, Johann
12
Moe, Wendy W.
12
Schwarz, Torsten
12
Skiera, Bernd
12
Tan, Yong
12
Veloutsou, Cleopatra
12
Bauer, Hans H.
11
Cova, Bernard
11
Flavián Blanco, Carlos
11
Gázquez-Abad, Juan Carlos
11
Kim, Juran
11
Peters, Kay
11
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1
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5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
Journal of electronic commerce research : JECR
3
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2
Always learning
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
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1
International journal of consumer studies
1
International journal of electronic business
1
International journal of electronic business : IJEB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of marketing research : JMR
1
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1
Public performance & management review
1
Reihe: Marketing und Medien
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Schriften zu Dialogmarketing 'revisited'
1
Speyerer Forschungsberichte
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ECONIS (ZBW)
42
USB Cologne (EcoSocSci)
2
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
3
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
4
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
5
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
Saved in:
6
Marketing
im Web 2.0
Wirtz, Bernd W.
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 61-76)
.
2011
Persistent link: https://www.econbiz.de/10009241383
Saved in:
7
User integration in social media : an empirical analysis
Wirtz, Bernd W.
;
Nitzsche, Philipp T.
;
Ullrich, Sebastian
- In:
International journal of electronic business
11
(
2014
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10010390844
Saved in:
8
Principles of direct, database and digital
marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
Saved in:
9
Principles of direct and database
marketing
: a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
10
Determinants of social media website attractiveness
Wirtz, Bernd W.
;
Piehler, Robert
;
Ullrich, Sebastian
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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