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~person:"Franses, Philip Hans"
~person:"Hughes, Tim"
~person:"Verhoef, Peter C."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingtheorie"
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Marketing theory
8
Marketingtheorie
8
Beziehungsmarketing
5
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Betriebliche Wertschöpfung
3
Customer integration
3
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3
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Franses, Philip Hans
Hughes, Tim
Verhoef, Peter C.
Tadajewski, Mark
42
Vargo, Stephen L.
29
Hunt, Shelby D.
24
Lusch, Robert F.
23
Shaw, Eric H.
15
Brown, Stephen
13
Jones, D. G. Brian
13
Layton, Roger A.
12
Akaka, Melissa Archpru
9
Gierl, Heribert
9
Lehmann, Donald R.
9
Maclaran, Pauline
9
Varey, Richard J.
8
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7
Stremersch, Stefan
7
Wooliscroft, Ben
7
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6
Lazer, William
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Roberts, John H.
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6
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5
Brodie, Roderick J.
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5
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Edvardsson, Bo
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Gummerus, Johanna
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Kadirov, Djavlonbek
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Kotler, Philip
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Lindgreen, Adam
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Saren, Michael
5
Sheth, Jagdish N.
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Shultz, Clifford J.
5
Skålén, Per
5
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Journal of marketing management : MM
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ECONIS (ZBW)
8
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1
Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
Saved in:
2
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
3
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
4
Marketing as an applied science : lessons from other business disciplines
Hughes, Tim
;
Bence, David
;
Grisoni, Louise
;
O'Regan, …
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10009514319
Saved in:
5
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
6
Achieving effective academic/practitioner knowledge exchange in marketing
Hughes, Tim
;
Tapp, Alan
;
Hughes, Rebecca
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10003678036
Saved in:
7
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
8
Customer value management : an overview and research agenda
Verhoef, Peter C.
;
Doorn, Jenny van
;
Dorotic, Matilda
- In:
Marketing : journal of research and management
3
(
2007
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
Saved in:
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