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~person:"Franses, Philip Hans"
~person:"Lilien, Gary L."
~person:"Malhotra, Naresh K."
~type_genre:"Aufsatz im Buch"
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Marketing theory
7
Marketingtheorie
7
Market research
4
Marktforschung
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Internationales Marketing
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Theorie
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Franses, Philip Hans
Lilien, Gary L.
Malhotra, Naresh K.
Tadajewski, Mark
13
Jones, D. G. Brian
12
Freiling, Jörg
10
Bruhn, Manfred
9
Dixon, Donald F.
9
Saren, Michael
8
Meffert, Heribert
7
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7
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6
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5
Kollmann, Tobias
5
Kotler, Philip
5
Levy, Sidney J.
5
Ozanne, Julie L.
5
Backhaus, Klaus
4
Baumgarth, Carsten
4
Bode, Matthias
4
Brown, Stephen
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Hadwich, Karsten
4
Hansen, Ursula
4
Hanssens, Dominique M.
4
Hastings, Gerard
4
Holzmüller, Hartmut H.
4
Kaas, Klaus Peter
4
Vargo, Stephen L.
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Voeth, Markus
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Wensley, Robin
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Albers, Sönke
3
Andreasen, Alan R.
3
Bristor, Julia M.
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Dobscha, Susan
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Fischer, Eileen
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Hirschman, Elizabeth Caldwell
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Hollander, Stanley C.
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Fundamentals of marketing research ; Vol. 1
2
Handbook of marketing decision models
2
Fundamentals of marketing research ; Vol. 6
1
The history of marketing science
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
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1
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
2
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
3
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hanssens, …
- In:
Handbook of marketing decision models
,
(pp. 373-398)
.
2008
Persistent link: https://www.econbiz.de/10003755281
Saved in:
4
Marketing engineering : models that connect with practice
Lilien, Gary L.
;
Rangaswami, Arvind
- In:
Handbook of marketing decision models
,
(pp. 527-559)
.
2008
Persistent link: https://www.econbiz.de/10003755295
Saved in:
5
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.
;
Peterson, Mark A.
-
2007
Persistent link: https://www.econbiz.de/10003538073
Saved in:
6
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Kleiser, Susan Bardi
-
2007
Persistent link: https://www.econbiz.de/10003538167
Saved in:
7
Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
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