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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Wirtz, Bernd W."
~person:"Zühlsdorf, Anke"
~subject:"Direct marketing"
~subject:"Online-Marketing"
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Direct marketing
Online-Marketing
Theorie
67
Theory
67
Marktforschung
62
Marketing
59
Market research
57
Marketing theory
39
Marketingtheorie
39
Relationship marketing
37
Beziehungsmarketing
36
Marketingmanagement
32
Marketing management
31
Direktmarketing
28
Consumer behaviour
27
Konsumentenverhalten
27
Electronic Commerce
26
E-commerce
24
Deutschland
22
Germany
21
Internet marketing
16
Structural equation model
15
Strukturgleichungsmodell
15
Brand management
14
Erfolgsfaktor
14
Markenführung
14
Success factor
14
Market share
13
Marketingforschung
13
Marktanteil
13
Lieferantenmanagement
12
Social Web
12
Social web
12
Supplier relationship management
12
Brand
11
Internet
11
Markenartikel
11
USA
10
United States
10
Naresh K. Malhotra
9
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20
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4
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2
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English
24
German
18
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Franses, Philip Hans
Malhotra, Naresh K.
Wirtz, Bernd W.
Zühlsdorf, Anke
Kreutzer, Ralf T.
59
Goldfarb, Avi
30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Schwarz, Torsten
22
Fritz, Wolfgang
21
Ghose, Anindya
21
Jerath, Kinshuk
20
Karjaluoto, Heikki
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Holland, Heinrich
19
Kollmann, Tobias
19
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Mann, Andreas
17
Okazaki, Shintaro
17
Ozuem, Wilson
17
Schultz, Carsten D.
17
Bergemann, Dirk
16
Decarolis, Francesco
16
Krafft, Manfred
16
Pelsmacker, Patrick de
16
Rita, Paulo
16
Sayedi, Amin
16
Smith, Katherine Taken
16
Harrigan, Paul
15
Martínez-López, Francisco J.
15
Olbrich, Rainer
15
Stephen, Andrew T.
15
Ahuja, Vandana
14
Bauer, Hans H.
14
Bigné Alcañiz, J. Enrique
14
Choi, Yung Kyun
14
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Springer Fachmedien Wiesbaden
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ERIM report series research in management
5
Journal of electronic commerce research : JECR
4
ERIM Report Series Reference
2
International journal of electronic business : IJEB
2
OSSENA - das Unternehmen nachhaltige Ernährungskultur
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Diskussionsbeitrag / Institut für Agrarökonomie der Universität Göttingen
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International journal of electronic business
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Lehrbuch
1
Public performance & management review
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Sozialökologische Forschung
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
42
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1
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
2
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
3
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
4
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
5
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
6
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
7
Electronic Business
Wirtz, Bernd W.
-
2018
-
6., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011782328
Saved in:
8
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
9
Electronic Business
Wirtz, Bernd W.
-
2016
-
5., aktualisierte und überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011387010
Saved in:
10
Technology acceptance in social media : review, synthesis and directions for future empirical research
Wirtz, Bernd W.
;
Göttel, Vincent
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011487607
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