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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Wirtz, Bernd W."
~person:"Zühlsdorf, Anke"
~subject:"Direct marketing"
~type:"article"
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Search: subject:"Marketing"
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Direct marketing
Beziehungsmarketing
24
Relationship marketing
24
Theorie
19
Theory
19
Market research
18
Marktforschung
18
Consumer behaviour
17
Konsumentenverhalten
17
E-commerce
16
Electronic Commerce
16
Marketing management
16
Marketingmanagement
16
Structural equation model
15
Strukturgleichungsmodell
15
Erfolgsfaktor
11
Internet marketing
11
Lieferantenmanagement
11
Online-Marketing
11
Success factor
11
Supplier relationship management
11
Direktmarketing
9
Marketing
9
Brand management
8
Internet
8
Markenführung
8
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8
Social web
8
Customer satisfaction
7
Kundenzufriedenheit
7
Deutschland
6
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6
Agriculture
5
B-to-B-Marketing
5
Bibliometrics
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Bibliometrie
5
Business-to-business marketing
5
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5
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5
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5
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4
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German
5
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Franses, Philip Hans
Malhotra, Naresh K.
Wirtz, Bernd W.
Zühlsdorf, Anke
Mann, Andreas
16
Krafft, Manfred
7
Peters, Kay
7
Dahlhoff, Hans-Dieter
6
Park, Jin Seong
6
Spiller, Achim
6
Aikin, Kathryn J.
5
Albers, Sönke
5
Belz, Christian
5
Huh, Jisu
5
Häusler, Eduard
5
Kreutzer, Ralf T.
5
Sullivan, Helen W.
5
Fogel, Joshua
4
Foley, Linda M.
4
Groß, Claudia
4
Künzler, Hans-Peter
4
Link, Jörg
4
Mantrala, Murali K.
4
Oggenfuss, Christoph
4
Perri, Matthew
4
Schwarz, Torsten
4
Sridhar, Shrihari
4
Verhoef, Peter C.
4
Wagner, Ralf
4
Wirthgen, Bernd
4
Albaum, Gerald S.
3
Barringer, Jochen
3
Becker, Michael
3
Berndt, Ernst R.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Bulander, Rebecca
3
Clement, Michel
3
Coussement, Kristof
3
Diepen, Merel van
3
Diller, Hermann
3
Donkers, Bas
3
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OSSENA - das Unternehmen nachhaltige Ernährungskultur
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of marketing research : JMR
1
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Source
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
;
Diepen, Merel van
;
Franses, Philip Hans
- In:
Journal of behavioral and experimental economics
66
(
2017
),
pp. 58-65
Persistent link: https://www.econbiz.de/10011876858
Saved in:
2
Landwirte: Rohstofflieferanten oder Trendsetter?
Zühlsdorf, Anke
;
Spiller, Achim
- In:
OSSENA - das Unternehmen nachhaltige Ernährungskultur
,
(pp. 173-202)
.
2006
Persistent link: https://www.econbiz.de/10003386825
Saved in:
3
Marke und Direktkommunikation
Wirtz, Bernd W.
;
Pannenbäcker, Verena
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 231-245)
.
2008
Persistent link: https://www.econbiz.de/10003694026
Saved in:
4
Farmer-to-consumer direct
marketing
: the role of customer satisfaction measurement for service innovations
Spiller, Achim
;
Zühlsdorf, Anke
;
Mellin, Matthias
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 345-354)
.
2007
Persistent link: https://www.econbiz.de/10003713324
Saved in:
5
Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
Saved in:
6
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
7
Direktmarketing
Wirtz, Bernd W.
;
Ullrich, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 107-126)
.
2009
Persistent link: https://www.econbiz.de/10003765982
Saved in:
8
Kundenzufriedenheit in der Direktvermarktung
Mellin, Matthias
;
Spiller, Achim
;
Zühlsdorf, Anke
- In:
OSSENA - das Unternehmen nachhaltige Ernährungskultur
,
(pp. 203-234)
.
2006
Persistent link: https://www.econbiz.de/10003386827
Saved in:
9
Köche als Kunden : Direktvermarktung landwirtschaftlicher Spezialitäten an die Gastronomie
Lüth, Maren
;
Spiller, Achim
;
Wegener, Angela
; …
- In:
Berichte über Landwirtschaft : Zeitschrift für …
83
(
2005
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003071959
Saved in:
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