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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Conjoint analysis"
~subject:"Marketing"
~type:"article"
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Franses, Philip Hans
Malhotra, Naresh K.
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17
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ECONIS (ZBW)
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1
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
4
Introduction to the special issue on new econometric models in
marketing
Chintagunta, Pradeep K.
;
Franses, Philip Hans
;
Paap, Richard
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Saved in:
5
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
6
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
7
Forecasting in
marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
Saved in:
8
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
Saved in:
9
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
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