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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"International marketing"
~subject:"Marketing"
~type:"article"
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International marketing
Marketing
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18
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18
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11
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11
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9
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Franses, Philip Hans
Malhotra, Naresh K.
Homburg, Christian
24
Meffert, Heribert
24
Diamantopoulos, Adamantios
23
Douglas, Susan P.
22
Cavusgil, S. Tamer
20
Samiee, Saeed
20
Leeflang, Peter
19
Steenkamp, Jan-Benedict E. M.
19
Kotler, Philip
18
Bruhn, Manfred
17
Kumar, V.
17
Craig, C. S.
16
Griffith, David A.
16
Manrai, Ajay K.
16
Vrontis, Demetris
16
Laczniak, Gene R.
15
Layton, Roger A.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Sousa, Carlos M. P.
15
Swoboda, Bernhard
15
Katsikeas, Constantine S.
14
Kotabe, Masaaki
14
Kraus, Sascha
14
Reinecke, Sven
14
Tadajewski, Mark
14
Westjohn, Stanford A.
14
Hanssens, Dominique M.
13
Julian, Craig C.
13
Melewar, T. C.
13
Morgan, Neil A.
13
Shultz, Clifford J.
13
Thrassou, Alkis
13
Wiedmann, Klaus-Peter
13
Ghauri, Pervez N.
12
Javalgi, Rajshekhar G.
12
Laroche, Michel
12
Lim, Weng Marc
12
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12
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12
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Economics letters
1
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1
Fundamentals of marketing research ; Vol. 6
1
Handbook of economic forecasting ; Vol. 1
1
International marketing review
1
Journal of applied econometrics
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ECONIS (ZBW)
Other ZBW resources
6
RePEc
1
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1
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
4
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
5
Overcoming the attribute prespecification bias in international
marketing
research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.
;
Bartels, Betsy Charles
-
2007
Persistent link: https://www.econbiz.de/10003541359
Saved in:
6
Introduction to the special issue on new econometric models in
marketing
Chintagunta, Pradeep K.
;
Franses, Philip Hans
;
Paap, Richard
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Saved in:
7
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
8
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
9
Forecasting in
marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
Saved in:
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