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~person:"Frenzen, Heiko"
~person:"Hohenberg, Sebastian"
~person:"Homburg, Christian"
~person:"Krämer, Martin"
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Search: subject_exact:"Verkaufspersonal"
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Salespeople
19
Verkaufspersonal
19
Beziehungsmarketing
10
Relationship marketing
10
Selling
7
Verkauf
7
Customer satisfaction
4
Deutschland
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Frenzen, Heiko
Hohenberg, Sebastian
Homburg, Christian
Krämer, Martin
Agnihotri, Raj
35
Ahearne, Michael
35
Rapp, Adam
27
Bolander, Willy
22
Wieseke, Jan
22
Hughes, Douglas E.
21
Jaramillo, Fernando
21
Alavi, Sascha
20
Friend, Scott B.
20
Rutherford, Brian N.
20
Chaker, Nawar N.
19
Johnson, Jeff S.
19
Schwepker, Charles H. <Jr.>
19
Rangarajan, Deva
18
Guenzi, Paolo
17
Itani, Omar S.
17
Pullins, Ellen
17
Schmitz, Christian
17
Singh, Ramendra
17
Evans, Kenneth R.
16
Habel, Johannes
16
Lam, Son K.
16
Marshall, Greg W.
16
Plouffe, Christopher R.
16
Verbeke, Willem J. M. I.
16
Onyemah, Vincent
15
Zablah, Alex R.
15
Mallin, Michael L.
14
Mulki, Jay P.
14
Panagopoulos, Nikolaos G.
14
Bagozzi, Richard P.
13
Bush, Alan J.
13
Haas, Alexander
13
Hochstein, Bryan
13
Lee, Nick
13
Madhani, Pankaj M.
13
DeCarlo, Thomas E.
12
Dugan, Riley
12
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12
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Journal of marketing
5
Journal of the Academy of Marketing Science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
1
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ECONIS (ZBW)
19
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1
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
2
Organizing for cross-selling : do it right, or not at all
Homburg, Christian
;
Böhler, Sina
;
Hohenberg, Sebastian
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012288643
Saved in:
3
Self-selected sales incentives : evidence of their effectiveness, persistence, durability, and underlying mechanisms
Bommaraju, Raghu
;
Hohenberg, Sebastian
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 106-124
Persistent link: https://www.econbiz.de/10011912142
Saved in:
4
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine
;
Homburg, Christian
;
Hildesheim, Andreas
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
7
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
8
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
9
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
10
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
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