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~person:"Freter, Hermann"
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Sheth, Jagdish N."
~type_genre:"Sammlung"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Marketing theory
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Freter, Hermann
Grönroos, Christian
Meffert, Heribert
Sheth, Jagdish N.
Franses, Philip Hans
7
Green, Paul E.
7
Bultez, Alain V.
5
Burmann, Christoph
4
Rao, Vithala R.
4
Smith, N. Craig
4
Stremersch, Stefan
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Wind, Yoram
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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1
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
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2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
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