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~person:"Frey, Bruno S."
~person:"Johansson, Johny K."
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~person:"Solberg, Carl Arthur"
~person:"Swoboda, Bernhard"
~subject:"Internationales Marketing"
~subject:"performance"
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Internationales Marketing
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Frey, Bruno S.
Johansson, Johny K.
Meffert, Heribert
Rugman, Alan M.
Solberg, Carl Arthur
Swoboda, Bernhard
Berndt, Ralph
21
Sander, Matthias
21
Torgler, Benno
20
Fantapié Altobelli, Claudia
19
Kotabe, Masaaki
18
Keegan, Warren J.
17
Schmidt, Sascha L.
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Usunier, Jean-Claude
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Zentes, Joachim
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Czinkota, Michael R.
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Diamantopoulos, Adamantios
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Leonidou, Leonidas C.
14
Meissner, Hans Günther
14
Helsen, Kristiaan
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Samiee, Saeed
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Doole, Isobel
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Lowe, Robin
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Steenkamp, Jan-Benedict E. M.
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Jain, Subhash C.
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Javalgi, Rajshekhar G.
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Ronkainen, Ilkka A.
11
Schlegelmilch, Bodo B.
11
Douglas, Susan P.
10
Kaynak, Erdener
10
Müller, Stefan
10
Paliwoda, Stanley J.
10
Shoham, Aviv
10
Vrontis, Demetris
10
Zou, Shaoming
10
Ahlert, Dieter
9
Boso, Nathaniel
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9
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8
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
European retail research
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International business review : the official journal of the European International Business Academy
2
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2
Kohlhammer-Edition Marketing
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McGraw-Hill/Irwin series in marketing
2
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2
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2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
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1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
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1
Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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Handbook of research in international marketing
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Handel und Internationales Marketing / Retailing and International Marketing
1
International marketing ; Vol. 1
1
International marketing in the fast changing world
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Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
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Journal of business research : JBR
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Journal of fashion marketing and management
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Management international review : mir ; journal of international business
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Multidisciplinary insights from new AIB fellows
1
Report / Marketing Science Institute
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ECONIS (ZBW)
48
RePEc
11
EconStor
7
USB Cologne (EcoSocSci)
7
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date (oldest first)
1
International corporate brand
management
: evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
2
Internationales Marketing-
Management
: ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Saved in:
3
Internationales Marketing-
Management
: ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008777631
Saved in:
4
Internationales
Management
aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 653-679)
.
2009
Persistent link: https://www.econbiz.de/10003800317
Saved in:
5
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
Saved in:
6
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004927604
Saved in:
7
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
8
Global marketing: research on foreign entry, local marketing, global
management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
9
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004826896
Saved in:
10
Corporate Brand
Management
international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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