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~person:"Fridgeirsdottir, Kristin"
~person:"Sahni, Navdeep S."
~subject:"Advertising"
~type:"article"
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Advertising
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Fridgeirsdottir, Kristin
Sahni, Navdeep S.
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Bellman, Steven
7
Fogel, Joshua
7
Pelsmacker, Patrick de
7
Rozendaal, Esther
7
Sayedi, Amin
7
Wilbur, Kenneth C.
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6
Jerath, Kinshuk
6
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5
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5
Cho, Chang-Hoan
5
Dens, Nathalie
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5
Katona, Zsolt
5
King, Karen Whitehill
5
Reijmersdal, Eva A. van
5
Schultz, Carsten D.
5
Skiera, Bernd
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Varan, Duane
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Bijmolt, Tammo H. A.
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Chen, Huan
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4
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Dukes, Anthony
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Gordon, Brett R.
4
Guitart, Ivan A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative marketing and economics : QME
2
Journal of marketing research
1
Journal of marketing research : JMR
1
Manufacturing & service operations management : M & SOM
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
3
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
4
An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Sahni, Navdeep S.
;
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 401-418
Persistent link: https://www.econbiz.de/10012177427
Saved in:
5
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
6
Cost-per-impression pricing for display advertising
Fridgeirsdottir, Kristin
;
Najafi-Asadolahi, Sami
- In:
Operations research
66
(
2018
)
3
,
pp. 653-672
Persistent link: https://www.econbiz.de/10011884266
Saved in:
7
Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
8
Effect of temporal spacing between advertising exposures : evidence from online field experiments
Sahni, Navdeep S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 204-247
Persistent link: https://www.econbiz.de/10011409856
Saved in:
9
Cost-per-click pricing for display advertising
Najafi-Asadolahi, Sami
;
Fridgeirsdottir, Kristin
- In:
Manufacturing & service operations management : M & SOM
16
(
2014
)
4
,
pp. 482-497
Persistent link: https://www.econbiz.de/10010526452
Saved in:
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