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~person:"Fritz, Wolfgang"
~person:"Kotler, Philip"
~subject:"Deutschland"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketing"
~subject:"Marketingtheorie"
~subject:"Online-Marketing"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Deutschland
Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketing
Marketingtheorie
Online-Marketing
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
15
Marketingmanagement
15
Germany
10
Theorie
6
Internet
5
Erfolgsfaktor
4
Success factor
4
Business cycle
3
Firm performance
3
Konjunktur
3
Management
3
Unternehmenserfolg
3
Absatz
2
E-commerce
2
Electronic Commerce
2
Higher education institution
2
Hochschule
2
Internet marketing
2
Preismanagement
2
Pricing strategy
2
Profitability
2
Rentabilität
2
Schweiz
2
Science
2
Switzerland
2
USA
2
United States
2
Virtual reality
2
Virtuelle Realität
2
Wissenschaft
2
Absatzplannung
1
B-to-B-Marketing
1
Betriebswirtschaftsstudium
1
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Type of publication
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Book / Working Paper
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Lehrbuch
64
Textbook
53
Non-commercial literature
19
Glossar enthalten
18
Glossary included
18
Arbeitspapier
15
Working Paper
15
Collection of articles of several authors
13
Bibliografie enthalten
9
Bibliography included
9
Einführung
9
Aufsatzsammlung
8
Case study
8
Fallstudie
8
Bibliografie
4
Guidebook
4
Hochschulschrift
4
Ratgeber
4
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3
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2
Reprint
2
Sammlung
2
Bibliographie
1
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1
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1
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1
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1
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1
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1
Multi-volume publication
1
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1
Reference book
1
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1
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1
Übersichtsarbeit
1
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Language
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German
18
English
14
Author
All
Fritz, Wolfgang
Kotler, Philip
Meffert, Heribert
58
Bruhn, Manfred
28
Pepels, Werner
24
Sheth, Jagdish N.
24
Wiedmann, Klaus-Peter
23
Bauer, Hans H.
22
Drees, Norbert
20
Homburg, Christian
20
Nufer, Gerd
19
Backhaus, Klaus
15
Zerres, Michael P.
15
Albers, Sönke
14
Belz, Christian
14
Kirchgeorg, Manfred
13
Huber, Frank
11
Diller, Hermann
10
Franses, Philip Hans
10
Kleinaltenkamp, Michael
10
Tomczak, Torsten
9
Ahlert, Dieter
8
Eagle, Lynne C.
8
Hippner, Hajo
8
Meyer, Jörn-Axel
8
Raffée, Hans
8
Tscheulin, Dieter K.
7
Wilde, Klaus D.
7
Zaltman, Gerald
7
Belz, Frank
6
Reinecke, Sven
6
Wierenga, Berend
6
Zerres, Christopher
6
Baaken, Thomas
5
Benner, Eckhard
5
Bühler, André W.
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Gbadamosi, Ayantunji
5
Hermanns, Arnold
5
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Institution
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Institut für Wirtschaftswissenschaften <Braunschweig>
1
Published in...
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Legends in marketing
11
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Source
All
ECONIS (ZBW)
32
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1
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
2
The social and ethical side of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503396
Saved in:
3
Broadening the concept and applications of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503397
Saved in:
4
Marketing in the new economy
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503398
Saved in:
5
Globalization and international marketing competition
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503399
Saved in:
6
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
7
Improving the role and practice of marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503401
Saved in:
8
Creating and managing the product mix
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503402
Saved in:
9
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
10
Marketing theory and orientations
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503404
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