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~person:"Frow, Pennie"
~person:"Maas, Peter"
~subject:"Beziehungsmarketing"
~subject:"Deutschland"
~subject:"Marktforschung"
~subject:"Service management"
~type:"article"
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Search: subject:"Kundenwert"
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Beziehungsmarketing
Deutschland
Marktforschung
Service management
Customer value
15
Kundenwert
15
Relationship marketing
9
Betriebliche Wertschöpfung
7
Value creation
7
Service-Dominant Logic
3
Service-dominant logic
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer integration
2
Dienstleistungsmanagement
2
Financial services
2
Finanzdienstleistung
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Value in use
2
Value proposition
2
Bibliometrics
1
Bibliometrie
1
Business network
1
Co-creative encounters
1
Collaboration
1
Customer satisfaction
1
Customer value proposition
1
Dienstleistungsmarketing
1
Financial intermediation
1
Finanzintermediation
1
Germany
1
Indigenous construct
1
Insurance
1
Insurance intermediation
1
Insurance marketing
1
Inter-firm cooperation
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Kundenzufriedenheit
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Learning
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Liechtenstein
1
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8
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8
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3
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English
9
German
2
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Frow, Pennie
Maas, Peter
Kumar, V.
25
Eggert, Andreas
9
Gallarza, Martina G.
8
Gil Saura, Irene
8
Heinonen, Kristina
8
Ko, Eunju
8
Madhani, Pankaj M.
8
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Skiera, Bernd
7
Wiesel, Thorsten
7
Bruhn, Manfred
6
Georgi, Dominik
6
Hadwich, Karsten
6
Hammerschmidt, Maik
6
Kim, Kyung Hoon
6
Neslin, Scott A.
6
Petersen, J. Andrew
6
Rintamäki, Timo
6
Saarijärvi, Hannu
6
Bauer, Hans H.
5
Bradlow, Eric T.
5
Haenlein, Michael
5
Hollebeek, Linda D.
5
Krafft, Manfred
5
Leone, Robert P.
5
Matzler, Kurt
5
McColl-Kennedy, Janet R.
5
Reinartz, Werner J.
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Strandvik, Tore
5
Ahn, Jiseon
4
Albadvi, Amir
4
Brodie, Roderick J.
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Grönroos, Christian
4
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal für Betriebswirtschaft : management review quarterly
1
Journal of financial services marketing : JFSM
1
Journal of the Academy of Marketing Science
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
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ECONIS (ZBW)
11
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
3
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
Saved in:
6
Customer Value bei Dienstleistungen : Managementherausforderungen zwischen interner und externer Kundenorientierung
Bühler, Pascal
;
Cachelin, Joël Luc
;
Maas, Peter
- In:
Serviceorientierung im Unternehmen : Forum …
,
(pp. 103-129)
.
2010
Persistent link: https://www.econbiz.de/10003943224
Saved in:
7
How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
Saved in:
8
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
9
Managing the co-creation of value
Payne, Adrian E.
;
Storbacka, Kaj
;
Frow, Pennie
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003679883
Saved in:
10
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Saved in:
1
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