De Canio, Francesca; Fuentes-Blasco, Maria; Martinelli, … - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 919-940
Purpose: The purpose of this paper is to examine the influence of several intrinsic motivations driving consumers' intention to buy using a mobile app, namely: shopping gamification, focussed attention, shopping enjoyment and socialness, through the mediating role of shopping engagement. The...