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~person:"Fujimoto, Yuka"
~person:"Karatas-Cetin, Cimen"
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
Marques, Joan
;
Camillo, Angelo A.
;
Holt, Svetlana
- In:
Transcultural marketing for incremental and radical …
,
(pp. 395-402)
.
2014
Persistent link: https://www.econbiz.de/10010211690
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Strategic transcultural marketing management and global competitiveness
Camillo, Angelo A.
;
Holt, Svetlana
;
Marques, Joan
- In:
Transcultural marketing for incremental and radical …
,
(pp. 316-338)
.
2014
Persistent link: https://www.econbiz.de/10010211694
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3
Ethnic consumers of the arts : extending the MAO model
Le, Huong
;
Bednall, David H. B.
;
Fujimoto, Yuka
- In:
Transcultural marketing for incremental and radical …
,
(pp. 78-95)
.
2014
Persistent link: https://www.econbiz.de/10010211706
Saved in:
4
Discovering the nexus between market orientation and open innovation : a grounded theory approach
Denktas-Sakar, Gul
;
Karatas-Cetin, Cimen
; …
- In:
Transcultural marketing for incremental and radical …
,
(pp. 1-42)
.
2014
Persistent link: https://www.econbiz.de/10010211709
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