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~person:"Funk, Daniel C."
~person:"Heere, Bob"
~subject:"Marketing management"
~subject:"Sports"
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Marketing management
Sports
Sportmarketing
40
Sports marketing
40
Consumer behaviour
27
Konsumentenverhalten
27
Professional sports
23
Profisport
23
Sport
16
Brand management
15
Markenführung
15
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13
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10
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10
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9
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9
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7
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5
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Marketingmanagement
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17
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Funk, Daniel C.
Heere, Bob
Cornwell, T. Bettina
13
Dwyer, Brendan
12
Drayer, Joris
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
O'Reilly, Norm
10
Breuer, Christoph
9
Zhang, James J.
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Ko, Yong Jae
8
Kwak, Dae Hee
8
McDonald, Heath
8
Nufer, Gerd
8
Ratten, Vanessa
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Pedersen, Paul M.
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Bühler, André W.
6
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Leng, Ho Keat
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Swayne, Linda E.
6
Ahn, Taesoo
5
Alexandris, Kostas
5
Ballouli, Khalid
5
Dickson, Geoff
5
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Sport management review
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
17
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1
Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo
;
Funk, Daniel C.
- In:
Journal of service management
35
(
2024
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
Saved in:
2
Sport consumer behaviour : marketing strategies
Funk, Daniel C.
;
Alexandris, Kostas
;
McDonald, Heath
-
2022
-
Second edition
Persistent link: https://www.econbiz.de/10014022574
Saved in:
3
Corporate growth strategies in an era of digitalization : a network analysis of the national basketball association's 2K league sponsors
Lopez, Colin
;
Pizzo, Anthony D.
;
Gupta, Keshav
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012590288
Saved in:
4
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
5
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
6
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
7
Introducing a sport experience design (SX) framework for sport consumer behaviour research
Funk, Daniel C.
- In:
Sport management review
20
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011697666
Saved in:
8
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
9
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
10
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
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