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~person:"Götz, Klaus"
~person:"Männel, Wolfgang"
~person:"Naudé, Peter"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Aufsatzsammlung
Business-to-business marketing
Theorie
79
Theory
79
Marketingmanagement
51
Deutschland
49
Germany
49
Marketing management
49
Controlling
46
Lieferantenmanagement
43
Supplier relationship management
43
Marketing
41
B-to-B-Marketing
33
Management control
32
Strategisches Management
27
Business network
26
Unternehmensnetzwerk
26
Beziehungsmarketing
24
Relationship marketing
24
Kostenrechnung
23
Product management
19
Produktmanagement
19
Strategic management
18
Cost accounting
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
15
Business economics
15
Kommunikation
15
Management
15
Kostenmanagement
12
Unternehmen
12
Customer service
11
Kundenservice
11
Advertising
10
Customer satisfaction
10
Führungskräfteentwicklung
10
Kundenzufriedenheit
10
Organisatorischer Wandel
10
Organizational change
10
Werbung
10
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Undetermined
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Article
29
Book / Working Paper
4
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
3
Sammelwerk
3
Conference paper
2
Handbook
2
Handbuch
2
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2
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1
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1
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English
21
German
12
Author
All
Götz, Klaus
Männel, Wolfgang
Naudé, Peter
Pepels, Werner
Kleinaltenkamp, Michael
37
Svensson, Göran
21
Henneberg, Stephan
19
Johnston, Wesley J.
18
Homburg, Christian
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Backhaus, Klaus
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Keränen, Joona
13
Baumgarth, Carsten
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Hofmaier, Richard
12
Terho, Harri
12
Agnihotri, Raj
11
Jacob, Frank
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Kumar, V.
10
Lilien, Gary L.
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
La Rocca, Antonella
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Voeth, Markus
9
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
17
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Marketing intelligence & planning
1
Praktische Betriebswirtschaft
1
Psychology & marketing
1
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
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1
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10
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33
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date (oldest first)
1
Exploiting the B2B
knowledge
network : new perspectives and core concepts
Naudé, Peter
;
Henneberg, Stephan
;
Zolkiewski, Judy
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
5
,
pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
Saved in:
2
Assessing the strategic fit between business strategies and business relationships in
knowledge
-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
Saved in:
3
Relationships and networks as examined in Industrial Marketing
Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
4
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
5
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
6
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
7
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
8
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
9
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
10
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
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