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~person:"Götz, Klaus"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~person:"Sharma, Arun"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
~subject:"Kommunikation"
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Subject
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Aufsatzsammlung
Business-to-business marketing
Kommunikation
Theorie
79
Theory
79
Marketingmanagement
49
Deutschland
48
Germany
48
Marketing management
47
Controlling
46
Marketing
40
Management control
32
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
25
Kostenrechnung
23
Beziehungsmarketing
19
Product management
19
Produktmanagement
19
Relationship marketing
19
Strategisches Management
19
Physical distribution
17
Selling
17
Verkauf
17
Vertrieb
17
Cost accounting
16
Betriebswirtschaftslehre
15
Business economics
15
Management
15
Kostenmanagement
12
Unternehmen
12
Customer service
11
Innovationsmanagement
11
Kundenservice
11
Advertising
10
Dienstleistungsmanagement
10
Führungskräfteentwicklung
10
Innovation management
10
Organisatorischer Wandel
10
Organizational change
10
Service management
10
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Undetermined
8
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Article
21
Book / Working Paper
19
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Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
8
Book section
8
Collection of articles of several authors
4
Sammelwerk
4
Handbook
3
Handbuch
3
Aufsatzsammlung
2
Fallstudiensammlung
2
Lehrbuch
2
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2
Case study
1
Collection of articles written by one author
1
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1
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1
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1
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Language
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German
25
English
15
Author
All
Götz, Klaus
Männel, Wolfgang
Pepels, Werner
Sharma, Arun
Bruhn, Manfred
45
Zerfaß, Ansgar
39
Kleinaltenkamp, Michael
37
Esch, Franz-Rudolf
23
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Backhaus, Klaus
17
Homburg, Christian
17
Johnston, Wesley J.
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Coombs, W. Timothy
14
Ulaga, Wolfgang
14
Agnihotri, Raj
13
Baumgarth, Carsten
13
Di Benedetto, C. Anthony
13
Geiger, Ingmar
13
Jacob, Frank
13
Keränen, Joona
13
Cova, Bernard
12
Dreher, Axel
12
Hofmaier, Richard
12
Kitchen, Philip J.
12
Langner, Tobias
12
Marchesi, Silvia
12
Terho, Harri
12
Falkheimer, Jesper
11
Kumar, V.
11
Rangarajan, Deva
11
Corsaro, Daniela
10
Grewal, Rajdeep
10
Heath, Robert L.
10
Lilien, Gary L.
10
Morsing, Mette
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
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Institution
All
Duncker & Humblot
2
NWB Verlag
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
11
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Journal of personal selling & sales management
1
Praktische Betriebswirtschaft
1
Praxisnahes Wirtschaftsstudium
1
UTB / Betriebswirtschaftslehre
1
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
23
Showing
1
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10
of
40
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date (oldest first)
1
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
4
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
5
Kommunikations-
Management
: Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
6
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
7
Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
4
,
pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
Saved in:
8
Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva
;
Sharma, Arun
;
Lyngdoh, Teidorlang
; …
- In:
Business horizons
64
(
2021
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
Saved in:
9
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
10
Sustainability research in business-to-business markets : an agenda for inquiry
Sharma, Arun
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 323-329
Persistent link: https://www.econbiz.de/10012285370
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