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~person:"Gallarza, Martina G."
~person:"Ko, Eunju"
~person:"Saarijärvi, Hannu"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Service quality"
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Konsumentenverhalten
Online-Marketing
Service quality
Customer value
30
Kundenwert
30
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
15
Betriebliche Wertschöpfung
8
Customer satisfaction
8
Kundenzufriedenheit
8
Value creation
8
Brand management
6
Dienstleistungsqualität
6
Markenführung
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Fashion
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Mode
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Luxusgüter
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Marketingmanagement
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Social Web
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Social web
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Internet marketing
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Value dimensions
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customer equity
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19
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Gallarza, Martina G.
Ko, Eunju
Saarijärvi, Hannu
Kumar, V.
8
Kim, Kyung Hoon
6
Geruso, Michael
5
Gil Saura, Irene
5
Prinz, Daniel
5
Sesé, F. Javier
5
Breuer, Markus
4
Del Chiappa, Giacomo
4
Görlich, Daniel
4
Kim, Juran
4
Kim, Sang Jin
4
Kleinaltenkamp, Michael
4
Layton, Timothy J.
4
McColl-Kennedy, Janet R.
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Ahn, Jiseon
3
Cambra-Fierro, Jesús
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gligor, David M.
3
Guo, Lin
3
Heinonen, Kristina
3
Hollebeek, Linda D.
3
Itani, Omar S.
3
Le Nguyen Hau
3
Loane, Susan Stewart
3
Melero-Polo, Iguácel
3
Mostafa Rasoolimanesh, S.
3
Pham Ngoc Thuy
3
Prohl-Schwenke, Katharina
3
Rajagopal
3
Revilla Camacho, Maria Angeles
3
Rintamäki, Timo
3
Shamim, Amjad
3
Tang, Chuanyi
3
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Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
1
International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Journal of service management
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
19
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1
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
A customer value perspective to service experiences in restaurants
Yrjölä, Mika
;
Rintamäki, Timo
;
Saarijärvi, Hannu
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 91-101
Persistent link: https://www.econbiz.de/10012115044
Saved in:
6
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
7
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
8
Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.
;
Arteaga-Moreno, Francisco
;
Del …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
Saved in:
9
Consumer cooperatives : uncovering the value potential of customer ownership
Talonen, Antti
;
Jussila, Iiro
;
Saarijärvi, Hannu
; …
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 142-156
Persistent link: https://www.econbiz.de/10011627990
Saved in:
10
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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