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~person:"Garrod, Brian"
~person:"Mackellar, Joanne"
~person:"Prendergast, Gerard P."
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Garrod, Brian
Mackellar, Joanne
Prendergast, Gerard P.
Olberding, Julie Cencula
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1
Determinants of visitors' expenditure across a portfolio of events
Almeida, António Manuel Martins de
;
Garrod, Brian
- In:
Tourism economics : the business and finance of tourism …
28
(
2022
)
8
,
pp. 2099-2125
Persistent link: https://www.econbiz.de/10013473847
Saved in:
2
Cross-leveraging synergistic benefits from across an event portfolio : empirical evidence from Madeira
Almeida, António Manuel Martins de
;
Garrod, Brian
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013041348
Saved in:
3
Understanding value creation and word-of-mouth behaviour at cultural events
Dowell, David
;
Garrod, Brian
;
Turner, Jennifer
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 498-518
Persistent link: https://www.econbiz.de/10012203974
Saved in:
4
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
5
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
6
World Rally Championships 2009 and 2011 : assessing the tourism value in Australia
Mackellar, Joanne
;
Reis, Arianne C.
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10010237301
Saved in:
7
Match game : linking sponsorship congruence with communication outcomes
Prendergast, Gerard P.
;
Poon, Derek
;
West, Douglas C.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 214-226
Persistent link: https://www.econbiz.de/10003991914
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