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~person:"Garzone, Giuliana"
~person:"Pappu, Ravi"
~subject:"Leistungsmotivation"
~subject:"Public relations"
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Leistungsmotivation
Public relations
Sponsoring
6
Sponsorship
6
Öffentlichkeitsarbeit
4
Brand image
3
Corporate reputation
3
Firmenimage
3
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3
Accenture <New York, NY>
1
Advertising
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Discourse theory
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Similarity
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Garzone, Giuliana
Pappu, Ravi
Bruhn, Manfred
9
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Grohs, Reinhard
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Lamprecht, Wolfgang
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Reisinger, Heribert
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Evangelisti Allori, Paola
2
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Maurer, Fabian
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
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Linguistic insights : li ; studies in language and communication
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ECONIS (ZBW)
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Investigating the impact of perceived nonprofit
sponsorship
engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
2
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
Saved in:
3
Discourse, identities and genres in corporate communication :
sponsorship
, advertising and organizational communication
Evangelisti Allori, Paola
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008937214
Saved in:
4
Multiple sponsorships and advertising in the discursive construction of corporate identity
Garzone, Giuliana
- In:
Discourse, identities and genres in corporate …
,
(pp. 51-74)
.
2010
Persistent link: https://www.econbiz.de/10009013076
Saved in:
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