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~person:"Gatignon, Hubert A."
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Marketing management
11
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Gatignon, Hubert A.
Kotler, Philip
118
Bruhn, Manfred
104
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
57
Keller, Kevin Lane
44
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
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38
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36
Esch, Franz-Rudolf
34
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33
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33
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32
Kitchen, Philip J.
32
Albers, Sönke
30
Piercy, Nigel
29
Vrontis, Demetris
29
Kerin, Roger A.
27
Berndt, Ralph
26
Burmann, Christoph
25
Kuß, Alfred
25
McDonald, Malcolm
25
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25
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24
Fritz, Wolfgang
24
O'Cass, Aron
24
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24
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23
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
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21
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21
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2
SAGE library in business and management
2
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ECONIS (ZBW)
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937650
Saved in:
3
Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937652
Saved in:
4
Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
;
Gatignon, Hubert A.
-
2009
Persistent link: https://www.econbiz.de/10008652395
Saved in:
5
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
6
To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000922470
Saved in:
7
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
8
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
Saved in:
9
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
10
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
Saved in:
1
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