//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gemeinder, Kai"
~person:"Kim, Jeeyoon"
~person:"Liu, Dongfeng"
~person:"Séguin, Benoit"
~subject:"1998-2006"
~subject:"China"
~subject:"Kanada"
~subject:"Leadership style"
~subject:"Markenimage"
~subject:"Profisport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Großveranstaltung"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
1998-2006
China
Kanada
Leadership style
Markenimage
Profisport
Big event
16
Großveranstaltung
16
Sport event
11
Sportveranstaltung
11
Sport
7
Sportmarketing
7
Sports
7
Sports marketing
7
Designation of origin
3
Guerilla marketing
3
Guerilla-Marketing
3
Herkunftsbezeichnung
3
Tourism destination
3
Tourismusregion
3
Advertising effects
2
Brand image
2
Brand management
2
Holiday behaviour
2
Impact assessment
2
Markenführung
2
Markenrecht
2
Olympic Games
2
Professional sports
2
Shanghai
2
Sponsoring
2
Sponsorship
2
Stadtentwicklung
2
Tourism marketing
2
Tourismusmarketing
2
Trademark law
2
Urban development
2
Urlaubsverhalten
2
Werbewirkung
2
Wirkungsanalyse
2
host city
2
Anforderungsprofil
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Gemeinder, Kai
Kim, Jeeyoon
Liu, Dongfeng
Séguin, Benoit
Nadeau, John
5
O'Reilly, Norm
5
Heslop, Louise A.
4
Parent, Milena M.
4
Baade, Robert A.
3
Matheson, Victor A.
3
Armenakyan, Anahit
2
Birkendorf, Tobias
2
Breiter Terry, Deborah
2
Choi, J. Andrew
2
Fairley, Sheranne
2
Falter, Jean-Marc
2
Ferreira, Luciana Brandão
2
Firgo, Matthias
2
Garay Tamajón, Luis Alfonso
2
Giraldi, Janaina de Moura Engracia
2
Hahm, Jeeyeon
2
Li, Mimi
2
McGuire, Donna
2
Nitschke, Axel
2
Pérignon, Christophe
2
Schwetz, Wilfried
2
Scoppa, Vincenzo
2
Sharma, Abhinav
2
Stephenson, E. Frank
2
Tasci, Asli DA
2
Teare, Georgia
2
Vercruysse, Olivier
2
Wagner, Gert G.
2
Wang, Xiaomin
2
Xing, Xiaoyan
2
Zhang, James J.
2
Abuzayed, Bana
1
Acheson, A. L. Keith
1
Albiez, Stefan
1
Alexandris, Kostas
1
Alvarez, Isabel
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Asian business & management
1
European Sport management quarterly : ESMQ
1
International journal of sports marketing & sponsorship
1
Sport management review
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of mega sporting events on host country’s destination images : the cases of the 2014 Sochi Winter Olympics and 2015 Beijing IAAF World Championships
Kim, Yongjae
;
Kim, Jeeyoon
;
Cho, Sungho
;
Yim, Kitae
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
3
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012153347
Saved in:
2
The image impact of mega-sporting events perceived by international students and their behavior intentions
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 103-117
Persistent link: https://www.econbiz.de/10011288540
Saved in:
3
Impact of mega sport events on destination image and country image
Kim, Jeeyoon
;
Kang, Joon Ho
;
Kim, Yu Kyoum
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010417502
Saved in:
4
Legacy of the Beijing Olympic Games : a non-host city perspective
Liu, Dongfeng
;
Broom, David
;
Wilson, Robert
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 485-502
Persistent link: https://www.econbiz.de/10010482291
Saved in:
5
The impact of mega sporting events on live spectators' images of a host city : a case study of the Shanghai F1 Grand Prix
Liu, Dongfeng
;
Gratton, Chris
- In:
Tourism economics : the business and finance of tourism …
16
(
2010
)
3
,
pp. 629-645
Persistent link: https://www.econbiz.de/10008655814
Saved in:
6
Understanding leadership in major sporting events : the case of the 2005 World Aquatics Championships
Parent, Milena M.
;
Olver, Denise
;
Séguin, Benoit
- In:
Sport management review
12
(
2009
)
3
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003913573
Saved in:
7
Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
8
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
9
Toward a model of brand creation for international large-scale sporting events : the impact of leadership, context, and nature of the event
Parent, Milena M.
;
Séguin, Benoit
- In:
Journal of sport management : the official journal of …
22
(
2008
)
5
,
pp. 526-549
Persistent link: https://www.econbiz.de/10003760600
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->