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~person:"Georgi, Dominik"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer integration"
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Customer integration
Beziehungsmarketing
57
Relationship marketing
57
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
23
Markenführung
23
Brand image
16
Markenimage
16
Customer satisfaction
15
Kundenzufriedenheit
15
Dienstleistungsqualität
13
Service quality
13
Social Web
13
Social web
13
Brand
10
Markenartikel
10
Kundenmanagement
8
Theorie
8
Theory
8
Customer engagement
7
Customer value
7
Internet marketing
7
Kundenwert
7
Online-Marketing
7
Deutschland
5
Germany
5
Kundenintegration
5
Bank marketing
4
Bankmarketing
4
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Dienstleistungssektor
3
Emotion
3
Fluggesellschaft
3
Markentreue
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Marketing
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Georgi, Dominik
Loureiro, Sandra Maria Correia
Hollebeek, Linda D.
28
Brodie, Roderick J.
13
Conduit, Jodie
12
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Fließ, Sabine
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Jacob, Frank
5
Kaufmann, Hans Rüdiger
5
Kleinaltenkamp, Michael
5
Le Nguyen Hau
5
Leckie, Civilai
5
Morgan, Todd
5
Prentice, Catherine
5
So, Kevin Kam Fung
5
Verhoef, Peter C.
5
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Journal of promotion management : innovations in planning and applied research
2
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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