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~person:"Georgi, Dominik"
~person:"Sheth, Jagdish N."
~person:"Verhoef, Peter C."
~source:"econis"
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Search: subject:"relationship marketing"
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Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
32
Konsumentenverhalten
32
Kundenwert
18
Marketingtheorie
18
Customer value
17
Marketing theory
17
Customer satisfaction
14
Kundenzufriedenheit
14
Dienstleistungsqualität
13
Marketing management
13
Marketingmanagement
13
Service quality
13
Theorie
10
Theory
10
Lieferantenmanagement
9
Supplier relationship management
9
Einzelhandel
8
Retail trade
8
Distribution channel
7
Marketing
7
Vertriebsweg
7
Customer integration
6
Kundenbindungsprogramm
6
Kundenintegration
6
Loyalty program
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Customer relationship management
5
Deutschland
5
Germany
5
Kundenmanagement
5
Online retailing
5
Online-Handel
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Social web
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Bank marketing
4
Bankmarketing
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4
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English
88
German
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Georgi, Dominik
Sheth, Jagdish N.
Verhoef, Peter C.
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Han, Heesup
54
Hollebeek, Linda D.
50
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Thaichon, Park
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
Matzler, Kurt
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Erasmus Research Institute of Management
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Legends in marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Journal of retailing
4
Journal of the Academy of Marketing Science
4
ERIM report series research in management
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of marketing
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
European management journal
2
Handbook of relationship marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Marketing : ZFP ; journal of research and management
2
Basler Schriften zum Marketing
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer engagement : contemporary issues and challenges
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of global supply chain management
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of creating value
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of strategic marketing
1
Kredit und Kapital
1
MSI reports : working paper series
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ECONIS (ZBW)
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71
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
72
Online
Relationship
Marketing
: Einfluss der Online-Interaktionsfrequenz auf das Beziehungsverhalten der Kunden
Georgi, Dominik
;
Bourbonus, Nicolaus
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 367-385)
.
2010
Persistent link: https://www.econbiz.de/10003934474
Saved in:
73
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
74
Perceived quality of e-health services : a conceptual scale development of e-health service quality based on the C-OAR-SE approach
Hadwich, Karsten
;
Georgi, Dominik
;
Tuzovic, Sven
; …
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
2
,
pp. 112-136
Persistent link: https://www.econbiz.de/10003993851
Saved in:
75
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
76
Management von Kundenbeziehungen : Perspektiven – Analysen – Strategien – Instrumente
Georgi, Dominik
-
2010
Relationship
Marketing
– Einfluss der Online-Interaktionsfrequenz auf das Beziehungsverhalten der Kunden -- Einsatz und …
Persistent link: https://www.econbiz.de/10014424867
Saved in:
77
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
Georgi, Dominik
(
ed.
);
Hadwich, Karsten
(
ed.
); …
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012837
Saved in:
78
Kundenwert als Steuerungsgröße des Kundenbindungsmanagements
Bruhn, Manfred
;
Hadwich, Karsten
;
Georgi, Dominik
- In:
Handbuch Kundenbindungsmanagement
,
(pp. 703-722)
.
2010
Persistent link: https://www.econbiz.de/10014564665
Saved in:
79
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
80
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
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