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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~subject:"Emerging economies"
~subject:"Konsumentenverhalten"
~subject:"USA"
~subject:"United States"
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Search: subject_exact:"Multinationales Marketing"
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Emerging economies
Konsumentenverhalten
USA
United States
International marketing
34
Internationales Marketing
34
Welt
9
World
9
Multinationales Unternehmen
8
Transnational corporation
8
International business research
6
Internationale Betriebswirtschaftslehre
6
Brand
5
Brand image
5
Brand management
5
Consumer behaviour
5
Cross-cultural management
5
Designation of origin
5
Herkunftsbezeichnung
5
Interkulturelles Management
5
Markenartikel
5
Markenführung
5
Markenimage
5
Marketing management
4
Marketingmanagement
4
Rules of origin
4
Ursprungsregeln
4
China
3
Globalisierung
3
Globalization
3
International
3
International management
3
Internationales Management
3
Management
3
Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
2
Corporate social responsibility
2
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2
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English
17
Author
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Geringer, John Michael
Ghauri, Pervez N.
Magnusson, Peter
Czinkota, Michael R.
14
Diamantopoulos, Adamantios
13
Ronkainen, Ilkka A.
13
Mooij, Marieke K. de
12
Cavusgil, S. Tamer
9
Cleveland, Mark
9
Laroche, Michel
9
Steenkamp, Jan-Benedict E. M.
9
Westjohn, Stanford A.
9
Manrai, Ajay K.
7
Minor, Michael
7
Samiee, Saeed
7
Alden, Dana
6
Kotabe, Masaaki
6
Ball, Donald A.
5
Davvetas, Vasileios
5
Douglas, Susan P.
5
Jain, Subhash C.
5
Jakubanecs, Alexander
5
Kara, Ali
5
Keegan, Warren J.
5
Kumar, V.
5
Mueller, Barbara
5
Nijssen, E. J.
5
Schaffmeister, Niklas
5
Schlegelmilch, Bodo B.
5
Strebinger, Andreas
5
Taylor, Charles Raymond
5
Teng, Lefa
5
Batra, Rajeev
4
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Coulter, Robin A.
4
Diehl, Sandra
4
Grudecka, Anna
4
Jansson, Hans
4
Javalgi, Rajshekhar G.
4
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Entrepreneurship in international marketing
2
International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international marketing
2
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
17
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
7
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
8
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
9
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
10
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
1
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