//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~subject:"Emerging economies"
~subject:"USA"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Emerging economies
USA
United States
International marketing
34
Internationales Marketing
34
Welt
9
World
9
Multinationales Unternehmen
8
Transnational corporation
8
International business research
6
Internationale Betriebswirtschaftslehre
6
Brand
5
Brand image
5
Brand management
5
Consumer behaviour
5
Cross-cultural management
5
Designation of origin
5
Herkunftsbezeichnung
5
Interkulturelles Management
5
Konsumentenverhalten
5
Markenartikel
5
Markenführung
5
Markenimage
5
Marketing management
4
Marketingmanagement
4
Rules of origin
4
Ursprungsregeln
4
China
3
Globalisierung
3
Globalization
3
International
3
International management
3
Internationales Management
3
Management
3
Personality psychology
3
Persönlichkeitspsychologie
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Ereignisstudie
2
Event study
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Book / Working Paper
6
Type of publication (narrower categories)
All
Lehrbuch
5
Textbook
5
Article in journal
4
Aufsatz in Zeitschrift
4
Glossar enthalten
4
Glossary included
4
Aufsatz im Buch
3
Book section
3
more ...
less ...
Language
All
English
13
Author
All
Geringer, John Michael
Ghauri, Pervez N.
Magnusson, Peter
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
9
Minor, Michael
7
Ball, Donald A.
5
Keegan, Warren J.
5
Kotabe, Masaaki
5
Schaffmeister, Niklas
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Jain, Subhash C.
4
Jansson, Hans
4
Kara, Ali
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Westjohn, Stanford A.
4
Zou, Shaoming
4
Aulakh, Preet S.
3
Bell, Sandra
3
Bello, Daniel C.
3
Boehe, Dirk Michael
3
Boso, Nathaniel
3
Coulter, Robin A.
3
Daniels, John Day
3
Di Benedetto, C. Anthony
3
Douglas, Susan P.
3
Grudecka, Anna
3
Javalgi, Rajshekhar G.
3
Khan, Zaheer
3
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Mohammad Falahat
3
Mueller, Barbara
3
Pennemann, Karin
3
Radebaugh, Lee H.
3
Root, Franklin R.
3
more ...
less ...
Published in...
All
Entrepreneurship in international marketing
2
International business strategy : theory and practice
1
International marketing review
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
3
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
6
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
8
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
9
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->