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~person:"Geringer, John Michael"
~person:"Ghauri, Pervez N."
~person:"Radebaugh, Lee H."
~person:"Sander, Matthias"
~subject:"Markenartikel"
~subject:"Multinationales Unternehmen"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Multinationales Unternehmen
Strategische Allianz
International marketing
49
Internationales Marketing
49
Transnational corporation
16
Marketing management
14
Marketingmanagement
14
International business research
13
Internationale Betriebswirtschaftslehre
13
Internationales Management
11
Theorie
11
Theory
11
USA
11
United States
11
International management
8
Management
8
Welt
8
World
8
Cross-cultural management
7
Interkulturelles Management
7
Brand
5
Welthandel
5
Preismanagement
4
Pricing strategy
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Weltwirtschaft
4
Deutschland
3
Germany
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Globalisierung
3
Globalization
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International
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International competition
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Internationaler Wettbewerb
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Accounting valuation
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Außenwirtschaftstheorie
2
Betriebswirtschaftslehre
2
Bilanzielle Bewertung
2
Brand management
2
Business economics
2
Corporate Social Responsibility
2
Corporate social responsibility
2
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English
20
German
4
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Geringer, John Michael
Ghauri, Pervez N.
Radebaugh, Lee H.
Sander, Matthias
Daniels, John Day
9
Diamantopoulos, Adamantios
9
Zentes, Joachim
9
Ronkainen, Ilkka A.
8
Ball, Donald A.
7
Cavusgil, S. Tamer
7
Czinkota, Michael R.
7
Kotabe, Masaaki
7
Head, Keith
6
Hill, Charles W. L.
6
Johansson, Johny K.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Buckley, Peter J.
5
Davvetas, Vasileios
5
Leonidou, Leonidas C.
5
Swoboda, Bernhard
5
Vescovi, Tiziano
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Fuchs, Manfred
4
Jansson, Hans
4
Kraus, Sascha
4
Moffett, Michael H.
4
Quelch, John A.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Steenkamp, Jan-Benedict E. M.
4
Svensson, Roger
4
Aksoy, Lerzan
3
Alden, Dana
3
Apfelthaler, Gerhard
3
Bouncken, Ricarda B.
3
Casson, Mark
3
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Entrepreneurship in international marketing
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Global Edition
1
Heidelberger betriebswirtschaftliche Studien
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
Tübinger Diskussionsbeitrag
1
Tübinger Diskussionsbeiträge
1
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ECONIS (ZBW)
24
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1
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
2
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
3
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
4
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2015
-
15. ed., global ed.
Persistent link: https://www.econbiz.de/10010367129
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
6
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2013
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009522865
Saved in:
7
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
8
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2011
-
13. ed., global ed.
Persistent link: https://www.econbiz.de/10003969499
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
10
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
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