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~person:"Gerstmeier, Eva"
~person:"Hollebeek, Linda D."
~person:"Okazaki, Shintaro"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
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Search: subject_exact:"Online-Targeting"
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Konsumentenverhalten
Markenführung
Internet marketing
46
Online-Marketing
46
Social Web
26
Social web
26
Consumer behaviour
20
Beziehungsmarketing
14
Relationship marketing
14
Brand management
12
Brand image
11
Markenimage
11
Advertising effects
8
Werbewirkung
8
Advertising
6
Customer integration
6
Kundenintegration
6
Social media
6
Werbung
6
social media
5
Marketing management
4
Marketingmanagement
4
Mobile Business
4
Mobile business
4
Search engine
4
Suchmaschine
4
Viral marketing
4
Virales Marketing
4
Brand
3
Brand equity
3
COBRAs
3
Confidence
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Consumer brand engagement
3
Consumer engagement
3
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3
Markenartikel
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Mobile Marketing
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Mobile marketing
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Gerstmeier, Eva
Hollebeek, Linda D.
Okazaki, Shintaro
Schivinski, Bruno
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
14
Ghose, Anindya
13
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Loureiro, Sandra Maria Correia
11
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Dens, Nathalie
9
Hauser, John R.
9
Jerath, Kinshuk
9
Reijmersdal, Eva A. van
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hudders, Liselot
8
Kannan, P. K.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Michaelidou, Nina
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Pelsmacker, Patrick de
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Bellman, Steven
7
Boerman, Sophie C.
7
Braun, Michael
7
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Karjaluoto, Heikki
7
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of services marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of brand management : an international journal
1
The journal of product & brand management
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The service industries journal
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ECONIS (ZBW)
22
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Online content creators' and viewers' interdependent journeys
Hollebeek, Linda D.
;
Anselmsson, Johan
; …
- In:
Services marketing quarterly
45
(
2024
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10015049447
Saved in:
3
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
4
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
5
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
6
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
7
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
8
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
9
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
10
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
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