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~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~subject:"Markenimage"
~subject:"Video game"
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Markenimage
Video game
Advertising effects
59
Werbewirkung
59
Advertising
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Werbung
21
Consumer behaviour
19
Konsumentenverhalten
19
Emotion
13
Product Placement
10
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Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Pelsmacker, Patrick de
14
Dens, Nathalie
11
Bauer, Hans H.
8
Gierl, Heribert
8
Sreejesh, S.
8
Terlutter, Ralf
7
Vashisht, Devika
7
Verhellen, Yann
7
Erfgen, Carsten
6
Matthes, Jörg
6
Bang Nguyen Viet
5
Buijzen, Moniek
5
Esch, Franz-Rudolf
5
Ghosh, Tathagata
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Rozendaal, Esther
5
Sattler, Henrik
5
Arora, Nilesh
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Herrmann, Jean-Luc
4
Huber, Frank
4
Hudders, Liselot
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Mau, Gunnar
4
Motta, Massimo
4
Mäder, Ralf
4
Naderer, Brigitte
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
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International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
8
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
6
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
7
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
8
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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