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~person:"Geuens, Maggie"
~person:"King, Stephen"
~subject:"Creativity"
~subject:"Emotion"
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Creativity
Emotion
Advertising effects
23
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23
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9
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6
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Geuens, Maggie
King, Stephen
Septianto, Felix
15
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8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
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Sar, Sela
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Kemp, Elyria
4
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
A master class in brand planning : the timeless works of Stephen King
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
New directions in international advertising research
1
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ECONIS (ZBW)
6
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1
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
3
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
4
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
5
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
6
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
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