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~person:"Gey, Thomas"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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B-to-B-Marketing
Innovation management
Theorie
Business-to-business marketing
7
Lieferantenmanagement
2
STILL GmbH <Hamburg>
2
Supplier relationship management
2
Brand image
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German
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Gey, Thomas
Woodside, Arch G.
Kleinaltenkamp, Michael
14
Voeth, Markus
9
Baumgarth, Carsten
7
Pepels, Werner
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Engelhardt, Werner Hans
3
Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
3
Ivens, Björn Sven
3
Jacob, Frank
3
Jensen, Stefanie
3
Keller, Kevin Lane
3
Meffert, Heribert
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Austen, Viola
2
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Becker, Tatjana
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Diller, Hermann
2
Ebert, Stephan
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Eckhardt, Thordis
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Esch, Franz-Rudolf
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Brand the Future : systematische Markenentwicklung im B2B
3
Business-to-business marketing management : strategies, cases and solutions
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Verkaufen nach der Krise : vertriebliche Erfolgspotenziale der Zukunft nutzen - Strategien und Tipps aus Forschung, Beratung und Praxis
1
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ECONIS (ZBW)
7
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Giraffenprinzip als Markenfilter
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 11-21)
.
2017
Persistent link: https://www.econbiz.de/10011565714
Saved in:
2
Nichtzufällige Gedankenspiele
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 69-80)
.
2017
Persistent link: https://www.econbiz.de/10011565728
Saved in:
3
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas
;
Meurant, Manuel
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 109-119)
.
2017
Persistent link: https://www.econbiz.de/10011565738
Saved in:
4
A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
Saved in:
5
Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
Saved in:
6
Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
Saved in:
7
Erfolgsgestützte Entwicklung von Mitarbeitern im Industriegütervertrieb : das Beispiel STILL GmbH
Gey, Thomas
;
Klug, Matthias
- In:
Verkaufen nach der Krise : vertriebliche …
,
(pp. 172-182)
.
2011
Persistent link: https://www.econbiz.de/10008771524
Saved in:
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