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~person:"Geyskens, Inge"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
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Einzelhandel
11
Retail trade
11
Consumer behaviour
7
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7
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7
retailing
5
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4
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Geyskens, Inge
Grewal, Dhruv
42
Swoboda, Bernhard
31
Pantano, Eleonora
25
Richards, Timothy J.
24
Gil Saura, Irene
22
Schramm-Klein, Hanna
20
Hübner, Alexander
19
Roggeveen, Anne L.
19
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19
Cheng, T. C. E.
18
Khare, Arpita
18
Städtler, Arno
18
Alexander, Nicholas
17
Chen, Jing
16
Das, Gopal
16
Nordfält, Jens
16
Zielke, Stephan
16
Kuhn, Heinrich
15
Sands, Sean
15
Wood, Steve
15
Choi, Tsan-Ming
14
Dekimpe, Marnik G.
14
Hamilton, Stephen F.
14
Johansson, Ulf
14
Noble, Stephanie M.
14
Yan, Ruiliang
14
Burt, Steven
13
Cliquet, Gérard
13
Dawson, John A.
13
Sternquist, Brenda J.
13
Willems, Kim
13
Brengman, Malaika
12
Rudolph, Thomas
12
Shaffer, Greg Eric
12
Breugelmans, Els
11
Fisher, Marshall L.
11
Gielens, Katrijn
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11
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ECONIS (ZBW)
11
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1
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
4
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
5
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
6
The new regulator in town : the effect of walmart’s sustainability mandate on supplier shareholder value
Gielens, Katrijn
;
Geyskens, Inge
;
Deleersnyder, Barbara
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011810274
Saved in:
7
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
8
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
9
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
10
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
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