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~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~person:"Westjohn, Stanford A."
~subject:"Brasilien"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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Brasilien
Markenartikel
Strategische Allianz
International marketing
21
Internationales Marketing
21
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
7
Markenimage
7
Brand
6
Brand management
6
Markenführung
6
Designation of origin
5
Herkunftsbezeichnung
5
USA
5
United States
5
Advertising effects
3
Personality psychology
3
Persönlichkeitspsychologie
3
Welt
3
Werbewirkung
3
World
3
Advertising
2
China
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Country stereotypes
2
Cultural identity
2
Export
2
KMU
2
Kulturelle Identität
2
Marketing management
2
Marketingmanagement
2
Rules of origin
2
SME
2
Stereotype content model
2
Ursprungsregeln
2
Werbung
2
country of origin
2
export performance
2
Ad attitudes
1
Anthropomorphism
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Aufsatz in Zeitschrift
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7
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English
7
Author
All
Ghauri, Pervez N.
Halkias, Georgios
Westjohn, Stanford A.
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
3
Sichtmann, Christina
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Fregidou-Malama, Maria
2
Hancer, Murat
2
Hyder, Akmal S.
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Rocha, Thelma Valéria
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Steenkamp, Jan-Benedict E. M.
2
Strebinger, Andreas
2
Strizhakova, Yuliya
2
Torelli, Carlos J.
2
Vescovi, Tiziano
2
Wang, Xinran
2
Abrantes, Bruno Fernandes
1
Abrar, Muhammad
1
Abratt, Russell
1
Abu Gharara, Sahar Raafat
1
Afshardoost, Mona
1
Agbonifoh, Barnabas Aigbojie
1
Agnihotri, Arpita
1
Agnoli, Lara
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
Alarcón-del-Amo, María-del-Carmen
1
Alden, Dana
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International marketing review
2
Journal of business research : JBR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
7
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
4
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
5
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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