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~person:"Ghauri, Pervez N."
~person:"Hennart, Jean-François Marie André"
~person:"McNett, Jeanne M."
~subject:"Event study"
~subject:"Marketingmanagement"
~subject:"USA"
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Ghauri, Pervez N.
Hennart, Jean-François Marie André
McNett, Jeanne M.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Kotabe, Masaaki
11
Sander, Matthias
11
Cavusgil, S. Tamer
10
Keegan, Warren J.
9
Meissner, Hans Günther
9
Jain, Subhash C.
8
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7
Helsen, Kristiaan
7
Javalgi, Rajshekhar G.
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
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Büschken, Joachim
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Lowe, Robin
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Minor, Michael
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Voeth, Markus
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Ball, Donald A.
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Geringer, John Michael
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Gnizy, Itzhak
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Shoham, Aviv
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Sousa, Carlos M. P.
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Westjohn, Stanford A.
5
Cadogan, John W.
4
Cannon, Joseph P.
4
Craig, C. S.
4
Gabrielsson, Peter
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Innovation and international business ; 2
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
McNett, Jeanne M.
-
2013
-
13th ed
Persistent link: https://www.econbiz.de/10009683953
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
8
International business : the challenge of global competition
Ball, Donald A.
;
McCulloch, Wendell H.
;
Geringer, John …
-
2008
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003399111
Saved in:
9
The international distribution of franchises by US franchisors
Zietlow, Dixie S.
;
Hennart, Jean-François Marie André
-
1996
Persistent link: https://www.econbiz.de/10000934147
Saved in:
10
The international distribution of franchises by US franchisors
Zietlow, Dixie S.
-
1996
Persistent link: https://www.econbiz.de/10001328794
Saved in:
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