//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Homburg, Christian"
~person:"Keegan, Warren J."
~person:"Perreault, William D."
~subject:"Multinationales Unternehmen"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Multinationales Unternehmen
USA
International marketing
48
Internationales Marketing
48
Marketingmanagement
17
Marketing management
16
United States
13
Transnational corporation
9
Theorie
8
Theory
8
International market entry
4
Internationaler Markteintritt
4
Marketing
4
Betriebswirtschaftslehre
3
Business economics
3
Europa
3
Marketing theory
3
Marketingtheorie
3
Welt
3
World
3
Absatz
2
Advertising
2
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Developing countries
2
Emerging economies
2
Entwicklungsländer
2
Ereignisstudie
2
Event study
2
Fallstudiensammlung
2
Foreign language
2
France
2
Frankreich
2
Fremdsprache
2
Globalisierung
2
Globalization
2
Internationales Management
2
Management
2
Markenartikel
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
13
Article
8
Type of publication (narrower categories)
All
Lehrbuch
8
Textbook
7
Article in journal
5
Aufsatz in Zeitschrift
5
Glossar enthalten
4
Glossary included
4
Aufsatz im Buch
3
Book section
3
CD-ROM, DVD
1
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
16
German
5
Author
All
Ghauri, Pervez N.
Homburg, Christian
Keegan, Warren J.
Perreault, William D.
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Jain, Subhash C.
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Fuchs, Manfred
4
Griffith, David A.
4
Jansson, Hans
4
Javalgi, Rajshekhar G.
4
Kraus, Sascha
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aggarwal, Praveen
3
Aksoy, Lerzan
3
more ...
less ...
Published in...
All
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
(Prentice-Hall international series in management)
1
Entrepreneurship in international marketing
1
Gabler Edition Wissenschaft
1
International business strategy : theory and practice
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of world business : JWB
1
Prentice-Hall international series in management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The Prentice Hall international series in marketing
1
The Prentice Hall series in marketing
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
8
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
9
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
10
Die Autonomie von Landesorganisationen bei der Marktbearbeitung : Determinanten, Auswirkungen und State of Practice
Ehemann, Petra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543266
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->