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~person:"Ghauri, Pervez N."
~person:"Homburg, Christian"
~person:"Keegan, Warren J."
~subject:"Marketingmanagement"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
Multinationales Unternehmen
USA
International marketing
41
Internationales Marketing
41
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9
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9
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9
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4
Internationaler Markteintritt
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16
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Ghauri, Pervez N.
Homburg, Christian
Keegan, Warren J.
Cavusgil, S. Tamer
14
Czinkota, Michael R.
14
Kotabe, Masaaki
13
Ronkainen, Ilkka A.
13
Fantapié Altobelli, Claudia
12
Sander, Matthias
12
Zentes, Joachim
12
Berndt, Ralph
11
Daniels, John Day
9
Jain, Subhash C.
9
Meissner, Hans Günther
9
Javalgi, Rajshekhar G.
8
Leonidou, Leonidas C.
8
Radebaugh, Lee H.
8
Swoboda, Bernhard
8
Ball, Donald A.
7
Douglas, Susan P.
7
Helsen, Kristiaan
7
McCarthy, Edmund Jerome
7
Meffert, Heribert
7
Perreault, William D.
7
Quelch, John A.
7
Samiee, Saeed
7
Shoham, Aviv
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Buckley, Peter J.
6
Büschken, Joachim
6
Doole, Isobel
6
Gnizy, Itzhak
6
Head, Keith
6
Hill, Charles W. L.
6
Kowalik, Izabela
6
Lowe, Robin
6
Mayer, Thierry
6
Minor, Michael
6
Schramm-Klein, Hanna
6
Sullivan, Daniel P.
6
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
(Prentice-Hall international series in management)
1
Entrepreneurship in international marketing
1
Gabler Edition Wissenschaft
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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1
Journal of world business : JWB
1
Prentice-Hall international series in management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The Prentice Hall international series in marketing
1
The Prentice Hall series in marketing
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
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ECONIS (ZBW)
21
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
8
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
9
Die Autonomie von Landesorganisationen bei der Marktbearbeitung : Determinanten, Auswirkungen und State of Practice
Ehemann, Petra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003543266
Saved in:
10
Internationale Marktbearbeitung und internationale Unternehmensführung: 12 Thesen
Homburg, Christian
;
Jensen, Ove
- In:
Unternehmenserfolg im internationalen Wettbewerb : …
,
(pp. 33-66)
.
2005
Persistent link: https://www.econbiz.de/10002812108
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