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~person:"Ghauri, Pervez N."
~person:"Homburg, Christian"
~person:"Keegan, Warren J."
~subject:"Marketingmanagement"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Marketingmanagement
USA
International marketing
41
Internationales Marketing
41
Marketing management
9
Multinationales Unternehmen
9
Transnational corporation
9
United States
9
International market entry
4
Internationaler Markteintritt
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4
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3
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English
13
German
4
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Ghauri, Pervez N.
Homburg, Christian
Keegan, Warren J.
Czinkota, Michael R.
13
Ronkainen, Ilkka A.
12
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Kotabe, Masaaki
11
Sander, Matthias
11
Cavusgil, S. Tamer
10
Meissner, Hans Günther
9
Jain, Subhash C.
8
Douglas, Susan P.
7
Helsen, Kristiaan
7
Javalgi, Rajshekhar G.
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Lowe, Robin
6
Minor, Michael
6
Voeth, Markus
6
Ball, Donald A.
5
Geringer, John Michael
5
Gnizy, Itzhak
5
Kowalik, Izabela
5
Meffert, Heribert
5
Schlegelmilch, Bodo B.
5
Shoham, Aviv
5
Sousa, Carlos M. P.
5
Westjohn, Stanford A.
5
Cadogan, John W.
4
Cannon, Joseph P.
4
Craig, C. S.
4
Gabrielsson, Peter
4
Gelbrich, Katja
4
Griffith, David A.
4
Jeannet, Jean-Pierre
4
Laroche, Michel
4
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Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
(Prentice-Hall international series in management)
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Prentice-Hall international series in management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The Prentice Hall international series in marketing
1
The Prentice Hall series in marketing
1
Unternehmenserfolg im internationalen Wettbewerb : Strategie, Steuerung und Struktur ; Kongress-Dokumentation 58. Deutscher Betriebswirtschafter-Tag 2004
1
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ECONIS (ZBW)
17
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
6
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
7
Internationale Marktbearbeitung und internationale Unternehmensführung: 12 Thesen
Homburg, Christian
;
Jensen, Ove
- In:
Unternehmenserfolg im internationalen Wettbewerb : …
,
(pp. 33-66)
.
2005
Persistent link: https://www.econbiz.de/10002812108
Saved in:
8
Internationale Marktbearbeitung und internationale Unternehmensführung : zwölf Thesen
Homburg, Christian
;
Jensen, Ove
-
2004
Persistent link: https://www.econbiz.de/10013430123
Saved in:
9
Globales Marketing-Management : eine europäische Perspektive
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
;
Stöttinger, …
-
2002
Persistent link: https://www.econbiz.de/10001647313
Saved in:
10
Global marketing management
Keegan, Warren J.
-
2002
-
7. ed
Persistent link: https://www.econbiz.de/10001543303
Saved in:
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